Keflouis est issu du milieu Graffiti et Street Art, où le concept d'égotrip, de marquage de territoire sont des éléments récurrents et acquis par le public occidental. Lors d'un trip an Asie, il passe plusieurs mois au Sultanat de Brunei sur l'île de Bornéo. Le sultan, une des plus grosses fortunes mondiales créée grâce au pétrole, est appelé HM (His Majesty) par tous ses sujets. Directement, le rapprochement du graffiti avec la monarchie dictatoriale s'est fait de lui même, la référence au monde du Sultanat est directe, presque logique. Ici, Keflouis se pose en créateur ironique d'une monarchie ou d'un sultanat, d'un royaume et des préoccupations que peut avoir un leader à sa tête. On peut considérer son travail comme du graffiti, car il en a les ingrédients: presque entièrement typographique, message purement égotripiste, ne demande ni autorisation, ni avis, mais impose. La série Majesty s'inspire, dans le concept, du coté bling-bling du hip-hop. C'est aussi la déclinaison et la répétition qui donnent plus de poids à son message.
Keflouis comes from the Graffiti and Street Art movements, where the concepts of "egotrip" and "territoriality" are recurring elements and are understood by the western public. During a trip in Asia, he spent several months in the sultanate of Brunei Darussalam, on Borneo Island. The sultan, one of the wealthiest men in the world thanks to the extraction of oil, is called HM (His Majesty) by his people. In this case, the comparison with a dictatorial monarchy appeared to Keflouis as evidence; the reference to the Sultanate is direct, almost logical. Here, he staged himself as the ironic founder of a monarchy or a kingdom, and worked on the issues that a leader may encounter. One can consider this series as graffiti work, for it mixes all the required ingredients: almost only typography, "egotrip" messages, this work asks for no permission, no advice, it imposes. The concept is inspired by the hip-hop Bling-Bling. The repetition gives more importance to its message.
Keflouis comes from the Graffiti and Street Art movements, where the concepts of "egotrip" and "territoriality" are recurring elements and are understood by the western public. During a trip in Asia, he spent several months in the sultanate of Brunei Darussalam, on Borneo Island. The sultan, one of the wealthiest men in the world thanks to the extraction of oil, is called HM (His Majesty) by his people. In this case, the comparison with a dictatorial monarchy appeared to Keflouis as evidence; the reference to the Sultanate is direct, almost logical. Here, he staged himself as the ironic founder of a monarchy or a kingdom, and worked on the issues that a leader may encounter. One can consider this series as graffiti work, for it mixes all the required ingredients: almost only typography, "egotrip" messages, this work asks for no permission, no advice, it imposes. The concept is inspired by the hip-hop Bling-Bling. The repetition gives more importance to its message.
